Master of Business Administration (Marketing)

MBA (Marketing)

Laureate Online Education's Online Master in Marketing includes focused knowledge that enables managers to make informed, influential decisions that support the development goals of their organisation or business, through such modules as Market Research, Consumer Behaviour, and Services Marketing.

Marketing Specialisation

In addition to the core MBA modules (see above), students must choose two electives from the following list and are are encouraged to take the remaining elective from the same list to gain a more thorough understanding of the marketing specialization area. Alternatively, students may also choose from one of the remaining general MBA electives.

• Marketing in a Global Environment
• Marketing Research
• Services Marketing
• Consumer Behaviour

EFMD CEL accreditation 

The European Foundation for Management Development (EFMD) is an organisation that has proven its commitment to international business with the EQUIS Accreditation. The EFMD has now developed an accreditation dedicated to raising the standards of technology-enhanced learning programmes worldwide.

In 2007, EFMD awarded accreditation for teChnology-Enhanced Learning (CEL Accreditation) to the University of Liverpool’s Online MBA programmes delivered in partnership with Laureate Online Education.

Prior to taking the Online MBA (Marketing) from Laureate Online Education, the following are required:

• Bachelor’s degree equivalent to UK Honours degree.
• English equivalent to minimum of IETS test level 6.5 overall.
• TOEFL 580 paper based test / 88 Internet based test / TEEP 6.5
• 2 years of relevant work experience.

Please note that for the Online Marketing MBA, Laureate Online Education also evaluates applicants on an individual basis.

The Online Marketing MBA takes on average 30 months to complete. However, since students progress at their own pace, you may choose to complete your studies in as little as 24 months or spread them over 60 months.

The Online Marketing MBA programme comprises five core modules, two specialisation modules, one elective module and culminates in a dissertation. The first module is 9 weeks in length which starts with a week long introduction to the programme, the learning platform and then continues with the module content. Each following module is eight weeks in length. By taking one module at a time, you can explore a specific subject in-depth.

A personalised MBA

Students can customise their MBA according to their individual requirements.

Core MBA modules

• Corporate Strategy
• Managing People
• Managing Resources
• Managing the Environment
• Managing Change

Specialisation MBA modules

Students are required to take two out of the following three modules specified below.

• Marketing in a Global Environment
• Marketing Research
• Services Marketing
• Consumer Behaviour

Elective MBA modules

Students are encouraged to opt for one of the remaining specialised modules from the list above to gain a more thorough understanding of their specialisation area. Alternatively, students may also choose from one of the remaining general MBA electives.

• Human Resource Management
• Business Finance
• Investment Strategies
• Quantitative Business Analysis
• Financial Reporting
• Advanced Managerial Accounting
• Entrepreneurship
• Business Leadership
• Advanced Concepts of e-Business
• Operations Management

Dissertation

Students refine their dissertation topic in conjunction with their Personal Dissertation Advisor, an academic supervisor who will provide support throughout the writing process.